Consuming is Reassuring

D' Gers

Consuming is Reassuring

$2,769.00 SGD
$2,769.00 SGD
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This artworks relays a message against the daily habit of consuming. It is French, just like me. Hereby, I want to condemn the commercial strategies and marketing campaigns of brands and stores which wrongfully attract new consumers by advertising “sales” and by invading people’s minds. The big “sales” is an example of how your brain can be tricked into thinking you’re saving money on something you’re actually spending on.

I used packaging from various fruits and vegetables, creating a mixed media artwork with a collage of mall brochures and catalogues.

Bright colours are there to be visible, as to represent the SALE from far . By means of my work, I express my stand on mass consumption, and consumerism that destroys our environment.

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D' gers

D’Gers (b. 1978, France) studied "Beaux Arts" in France and moved to Singapore six years ago. With over 18 years of international experience in roles such as marketing manager and events director, she has developed a unique art concept focused on sustainability, using recycled materials for creativity. She has created a strong eco-brand to introduce art into everyone's daily life, working on commissions, murals, and workshops. D'Gers' objective is to improve communities' mental health by helping individuals enhance emotions, explore self-expression, cope with stress, and boost self-esteem through practicing or appreciating art.